As such, someone may underestimate, overestimate or even deliberately lie about his consumption. However, you should always be careful when it comes to intentions, as there are no guarantees. It is thus possible to use these response elements to make an estimate of your projected turnover. The “purchasing intentions” methodĭuring a survey, the potential customer is often asked about his intentions or buying habits: how much they usually buy, how often they buy, how much money they would be willing to buy for, what their average basket is, etc. However, this should be taken with a grain of salt, as a commercial success in one area can prove to be an utter failure elsewhere.Īlways take into account the specificities of each project, as well as the specificities of each area. As such, it can be tempting to try to find a similar project in another location and model your projected revenue on that one. If your activity is completely new in the area, it will of course be difficult to find pre-existing data. Keep in mind that, for this example, the seasonal aspect of the activity should be taken into consideration, as should the sales, the arrival of the new collections, the meteorological conditions, etc.īe careful! Turnover gotten from results publications doesn’t take into account taxation. Finally, based on this data, determine your projected monthly turnover for the first twelve months of your activity. ![]() Figure out the average turnover per person thanks to these documents and multiply it by the number of collaborators participating in your project.Go on to study the figures of the profession, published each year by the approved management centers, the National Federation of the footwear industry of France and the specialized press.Then, find the publication of their results that these companies submitted to the Commercial Court.First of all, obtain the list of competitors present in this sector from the Chamber of Commerce and Industry.Take the example of creating a shoe business. Making a preliminary estimate of estimated turnover, and then analyzing the economic environment that will host the company, the range of products sold, and the target clientele.In particular, try to find the turnover achieved per person working in the company. Searching accounting statistics for this activity in this particular sector. ![]() Consulting information about your competitors: for companies, many reports are available on the internet. ![]() In this day and age, it is incredibly rare to gain a foothold in a market without being confronted with competition.
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