She has been on many adventures, exploring the likes of Paris, Dubai, and Shanghai. Using her online platforms, Jenn continues to share her passion for fashion, detailing her favourite tips, tricks and advice for styling.Īlso an avid traveller, Jenn has explored most of the world, seeing all that it has to offer. Taking to Instagram, Jenn also has a keen interest in beauty, regularly posting innovative videos and Reels to the platform as a way to document her must-have products.Īs a top fashion designer, Jenn is the founder of Eggie, a popular California-based clothing brand. Living a healthy lifestyle of which she documents online, Jenn often posts foodievideos as a way to share her passion. Originating from Korea, Jenn regularly posts about her culture and traditional Korean foods. Through hard work and engaging content, Jenn has become a popular social media influencer. While brands often zero in on the numbers and data, Im has said she focuses on creating something that is “honest and vulnerable.” She also believes that the concept of “let me show you” transitioned to “let me tell you,” then “watch me,” and now, it eventually “join me.” With her Eggie collection ready to roll, Im would appear to be following that path with her imminent fashion debut.Living in Los Angeles, Jenn is a well-known YouTuber who has accumulated more than 324 million views. ![]() I put the information out there but not in a pushy way. ![]() Influencers who spread themselves thin have their authenticity questioned, she said.Īt that time, Im also said she is Inclined to push back on brands that are “too controlling. Last fall at WWD’s Digital Summit in Los Angeles, Im discussed her less-is-more approach to brand partnerships, explaining it is more effective to work with fewer ones. In that time, her social footprint has exceeded 4.1 million across all digital channels and more than 183 million on her YouTube channel, according to her camp. Introducing her own apparel label is ambitious for Im, who cofounded ClothesEncounter with Sarah Chu in 2010. The Korean American Im calls Los Angeles home but she recently touched down in the Hamptons for Revolve. New Study Reveals Driving Forces Fueling Rise in Gen Z Entrepreneurship (As recently as Sunday she posted a video of her “man” thrifting her outfits.) The vlogger has been pretty public about her own thrifting, a practice she started doing at the age of 15. ![]() ![]() Create Jobs.” campaign that was organized by Goodwill and the Ad Council. Those familiar with her beauty and fashion tutorials will recognize the easy style.Įarlier this year, Im was one influencer who helped digitally extend the “Donate Stuff. Shoppers will find cropped tops, bodysuits, hoodies, bomber jackets, tracksuits, jumpsuits and blazers. The $25 to $79 price range is no doubt meant to make the collection within reach of her admirers - 1.5 million on Instagram alone. 22, the direct-to-consumer collection will have hints of her own favorite styles and statement pieces, including gender-neutral ones. IM’S ADDED INFLUENCE: Through her popular lifestyle channel ClothesEncounters, YouTuber Jenn Im already has a captive audience in advance of this month’s launch of her fashion label Eggie.
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