Other industry mergers are based on gaming publishers wanting to enhance their reach along the gaming indues value chain. Other significant acquisitions have been a direct means to enter the mobile gaming market: Activision Blizzard’s success with its 2016 purchase of Candy Crush maker King is the template which Take-Two (the buyer of social gaming platform Zynga) and EA (took over Glu Mobile) hope to emulate. Microsoft's step to acquire Activision-Blizzard is a direct move to strengthen its gaming portfolio, which has been frequently criticized as lackluster in terms of exclusives, as well as to bolster its Game Pass subscription service. Many of these mergers are all about the extension of gaming ecosystems. The gaming industry is already highly consolidated, and while gaming M&A and investment deals saw a post-COVID normalization, there still were an impressive 222 mergers and acquisitions within the industry in 2022. The Activision Blizzard deal is a sign of the times in the world of gaming. One of these acquisitions is the blockbuster 69-billion-dollar purchase of Activision Blizzard, which as of June 2023, still has to clear regulatory approval. Sony might have the lead on Microsoft with a more significant share of gaming content revenues, but the Xbox maker is trying to counter this by aggressively expanding its gaming portfolio through strategic acquisitions. In terms of platform exclusivity, 22 games were projected to be PlayStation-only, and 26 planned titles were going to be released only on Xbox but not on PlayStation. Of the most anticipated 200 upcoming new video games from late 2022 through 2024, 115 games were planned for PlayStation 5, and another 113 were going to be released for Xbox Series X/S. To date, the PlayStation 5 has sold almost 38 million units, compared to nearly 22 million Xbox X/S console sales.Īs all these gaming consoles feature impressive graphics and major games, platform exclusivity is one of the main battlefields to win players over to one gaming environment. Hardware makers Nintendo, Microsoft, and Sony hold a considerable advantage over other gaming companies as they own and operate the major console gaming platforms: the Nintendo Switch is one of the best-selling gaming consoles of all time, and current-gen consoles Sony’s PlayStation 5 and Microsoft’s Xbox Series X/S were both released in November 2020 and compete neck-and-neck for consumer attention. Gaming hardware as a basis for market dominance ![]() ![]() Despite the significant difference in scale between the Big 3 and other gaming companies, many of the best-selling games worldwide are published by gaming companies that are not platform owners, with the Call of Duty (Activision Blizzard) and the FIFA (EA) series being two examples. Game releases from the biggest names in gaming usually sell millions of copies and dominate the year-end charts worldwide. Additionally, Asia Pacific is home to some of the most well-established and renowned gaming companies like Bandai Namco, Capcom, Square Enix, NCSoft, NetEase, and Nexon. Other leading gaming industry companies include U.S.-based Electronic Arts (EA), Take-Two Interactive, and Roblox Corporation, as well as European gaming giants Ubisoft and Embracer Group. In early 2023, Activision Blizzard (of Call of Duty fame) was the largest pure-play gaming company with a market capitalization of over 67 billion U.S. Video game developers and third-party publishers are also highly valued. Mobile gaming revenue is not even limited to publishing mobile games – despite not being traditional gaming companies, Apple and Google also make a lot of money from gaming apps due to their revenue cut from their respective app stores. Due to its success with mobile and online games, Chinese digital giant Tencent is also among the top companies by gaming revenue. Success in the gaming industry is not only limited to platform owners. According to the most recent data, the Big 3 video gaming companies account for 29 percent of total gaming industry revenue, with Sony holding the biggest market share among the top companies. ![]() Due to this infrastructure advantage, the Big 3 are the biggest video game publishers worldwide, making billion of U.S. These three companies are major video gaming hardware makers and currently dominate the console gaming market. The Big 3 in the video gaming industry are Nintendo, Microsoft, and Sony.
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